Egg Fashion, Bangsar, Kuala Lumpur
Located in the heart of Bangsar Village is Egg Fashion. Egg Fashion is a wholly Malaysian brand. Since the brand’s inception 12 years ago, the brand now has stores in Bangsar, Mid Valley, as well as counters in Parkson stores in Penang, Malacca, Kuantan and Kelantan.
Offering Menswear, Womenswear and Accessories, Egg Fashion is for the self-confident dresser who is not afraid to mix and match and experience fashion. Egg Fashion targets a more mature customer who has a certain purchasing power and more importantly, is very clear in mind what they want.
Wholly designed and produced locally in KL, Egg Fashion’s creations are boldly coloured and features details such as unusually placed piping or clever details in an inner corner. Because the fashion pieces are produced locally, the carbon footprints of the pieces are reduced and in this way, Egg Fashion indirectly contributes to environmental conservation. In line with the concept of an egg, which is organic and from which springs life, Egg Fashion uses mainly natural fabrics such as cotton, linen and silk. As it is part of their philosophy that everyone is entitled to enjoying fashion and looking good, Egg Fashion offers a considerable range of plus-size fashion to cater to larger ladies.
Egg Fashion offers a different shopping atmosphere from other boutiques with similar price points. Instead of blasting the latest Western pop hits, Egg stores play classical music, and sometimes opera, to create a calm and relaxed environment. On Sundays, they play hymns.
I went to try out their fashion pieces. I wanted to move away from my usual dowdy pieces.
The usual me
Indeed, the pieces are often lively, features bold striking colours or interesting fabrics. I tried on quite a few pieces.
Finally, I decided on a combination that could take me from the office to a casual dinner or drinks—– a colourful checked shirt with white background and the most comfortable pair of pants I have ever experienced. The fabric is so soft I feel like I could wear them every day.
For unusual office pieces that stand out from boring uniformity, I highly recommend Egg Fashion.
